Documentary, 1h 29m

This political essay unfolds the invention and the visual history of the world-famous citrus fruit originating from Palestine, and known the world over as "Jaffa oranges". While the orange became the symbol of the Zionist enterprise and the state of Israel, for Palestinians it symbolises the loss of their homeland and its destruction. Through a careful reading of the visual representation of the brand, the film reflects on western phantasms related to the ‘Orient,’ the ‘holy land,’ and the State of Israel, and unveils the untold story of what was once a communal symbol, and an industry common to Arabs and Jews in Palestine.

Director: Eyal Sivan

Edited: Audrey Maurion

With the Participation of: Sami Abou Shahadeh, Ismaïl Abou Shahadeh, Haïm Gouri
Rona Sela, Elias Sanbar, Amnon Raz Krakotzkin, Gideon Makoff, Aviezer Chelouche, Tomer Chelouche